What can men do about breast cancer? Lots! Once seen as purely a woman’s issue, breast cancer is also a man’s concern and
Pfizer makes it a point to have its medical practitioners and social workers rope the men in to encourage their women to go for periodic screening. Despite the many breast awareness programs in Malaysia, the uptake of screening among women stayed low.
Pfizer Malaysia together with the Pfizer Foundation introduced the MenCare project “Advocating for Male Support of Breast Cancer Screening for Women (2008-2010)”, a 3-year advocacy-based effort with The National Council of Women’s Organization (NCWO).
MenCare aims to influence existing policies in order to make it easier for men to support women’s need for breast cancer screening and treatment, as men’s support in this area is vital.
A book of testimonials from MenCare participants, comprising of both breast cancer survivors and their husbands, titled “His Story, Her Story” was launched in 2008 by the Minister of Women, Family and Community Development and has been translated into several vernacular languages to complement the Ministry’s Mammogram Subsidy Program. The book is given out for free by Pfizer and NCWO for educational purposes.
Launch of MenCare Corporate Programme
A 3 year endeavor to enlist male staff in key positions in the government, corporate and community sectors to consider policies and regulations in the work place that promote male support of breast cancer screening and treatment.
Launch of MenCare Young People Programme
The programme's objective was to create awareness among young people of the need to promote support for women for early detection of breast cancer and timely treatment to reduce suffering associated with and to improve the chances of survival from breast cancer.
Launch of the MenCare coffee table book
Aims to educate men on the importance of early detection of breast cancer and to encourage them to support and stand by the women in their lives.
Launch of the MenCare blog
as a platform of online support for men and the women in their life and functions as a forum for men, women, youth and survivors to share their experiences, gain insight and inspiration as well as to form a community of MenCare advocates.